# Writing

Words are part of the design. Tied to refinement (no extra word) and to the "never convoluted" (if it needs explaining, it is wrong).

## The voice

Direct and warm, with action verbs. The interface talks to the person, not about the system. Words are part of the design: each one has a job.

Where

Like this

Not like this

Button

Save changes

Submit

Confirmation

Schedule created.

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Error

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Link

November backup report

click here

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Schedules

SCHEDULE MANAGEMENT

## Rules

### An action has one name, start to finish

The "Publish" button leads to the "Published" notice, not to "Sent successfully".

### Errors do not apologize and are never vague

It says what happened and how to fix it, in the interface’s voice, not an embarrassed person’s.

### Sentence case

Only the first letter capitalized, in headings, buttons and labels. No exclamation marks, no ellipses, no "Oops".

### Two languages

Feitio writes in Portuguese and English; new text is born in both.

### The interface has Feitio’s voice

Neutral and warm, not the personality of whoever uses it. An assistant with its own personality speaks its own way in conversation; component text follows this page.